Privacy Policy for the Memoro Website
1. Introduction
This Privacy Policy informs you about the nature, scope and purpose of the processing of personal data on our website www.memoro.ai. We take the protection of your personal data very seriously and treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this Privacy Policy.
2. Responsible Entity
Responsible for data processing on this website is:
Memoro GmbH Reichenaustraße 11a 78464 Konstanz Phone: 0049 176 444 343 85 E-Mail: [email protected]
Editorially responsible: Till Schneider
3. Types of Data Processed
We process personal data that we collect in the course of your use of our website. The processed data includes:
- Usage data (e.g. visited websites, access times)
- Meta/communication data (e.g. device information, IP addresses)
4. Purpose of Data Processing
We process your personal data for the following purposes:
- Provision and optimization of our website
- Carrying out analyses and statistics
- Marketing and advertising
- Improving the user experience
5. Legal Basis for Processing
The processing of your personal data takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR) and/or our legitimate interests (Art. 6 para. 1 lit. f GDPR), which consist in optimizing our offer and improving the user experience.
6. Recipients of the Data
Your data may be passed on to the following recipients:
- Service providers and data processors working for us
7. Duration of Storage
We store your personal data only as long as it is necessary for the purposes for which it was collected or as required by law.
8. Your Rights
You have the right:
- To request information about your personal data processed by us
- To request the rectification or completion of your personal data stored by us
- To request the deletion of your personal data stored by us
- To request the restriction of the processing of your personal data
- To revoke your consent at any time
- To lodge a complaint with a supervisory authority
9. Use of Analysis and Tracking Tools
We use various analysis and tracking tools on our website to analyze and improve the usage of our website. The following information provides you with details about these tools:
9.1. Vercel Analytics
We use Vercel Analytics, a web analytics service provided by Vercel Inc. Vercel Analytics does not use cookies and does not collect any personal data. Only anonymized usage data is collected to improve the performance and usage of our website.
9.2. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies that allow an analysis of your usage of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
We have activated IP anonymization. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://policies.google.com/privacy
9.3. Plausible Analytics
We use Plausible Analytics, a privacy-friendly web analytics service. Plausible Analytics does not collect any personal data and does not use cookies. Only anonymized usage data is collected to analyze the performance and usage of our website.
Further information on Plausible Analytics and their data privacy practices can be found at: https://plausible.io/data-policy
9.4. Hotjar
We use Hotjar to better understand the needs of our users and to optimize the offering on this website. With the technology of Hotjar, we get a better understanding of the experiences of our users (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to tailor our offering to the feedback of our users.
Hotjar works with cookies and other technologies to collect information about the behavior of our users and their devices (in particular the IP address of the device (which is captured and stored only in anonymized form), screen size, device type (Unique Device Identifiers), information about the browser used, location (only country), preferred language for displaying our website).
Further information can be found in the Hotjar Privacy Policy: https://www.hotjar.com/legal/policies/privacy
9.5. PostHog
We use PostHog, an open-source product analytics platform. PostHog collects information about the usage of our website, including page views, clicks, and user interactions. This data helps us improve our product and optimize the user experience.
PostHog uses cookies to identify users across multiple visits. You can disable the use of cookies in your browser settings.
We use PostHog's EU Cloud, which means that all data collected by PostHog is processed and stored within the European Union. This helps to ensure compliance with the General Data Protection Regulation (GDPR).
Further information on PostHog's data privacy practices can be found at: https://posthog.com/privacy
10. Opt-Out Possibilities
You have the option to opt-out of data collection by the services mentioned above at any time:
- For Google Analytics, you can use the browser add-on to disable Google Analytics: https://tools.google.com/dlpage/gaoptout
- For Hotjar, you can set the opt-out here: https://www.hotjar.com/legal/compliance/opt-out
- For PostHog, you can disable tracking in your account settings or block cookies in your browser
11. Changes to this Privacy Policy
We reserve the right to adapt this Privacy Policy to ensure it always complies with current legal requirements or to implement changes to our services in the Privacy Policy, e.g. when introducing new services. The new Privacy Policy will then apply for your next visit.
12. Questions about Data Privacy
If you have any questions about data privacy, please send us an email or contact the person responsible for data privacy in our organization directly:
Memoro GmbH Attn: Data Protection Officer Reichenaustraße 11a 78464 Konstanz E-Mail: [email protected]
Last updated: 27.08.2024
